Remembering Andy

It is with great sadness that I am writing to let all know that Andy (Andreas) Schmidt passed away on 12/30/2021 at his home in Russia. Many will miss him as President of San Francisco Bay Brand, friend, mentor, husband, and brother.

Andy, who was very passionate about the Aquarium and Aquaculture community, took over San Francisco Bay Brand, which his father, Anton, started over 50 years ago. He developed it into the premier retail brand serving the aquatic market. As many knew, Andy was a perfectionist that wanted to make the best product, run the best company, and be the best person he could be…..and for me, he was! [more info to follow as we build a biography on who Andy Schmidt was!]

Andy is survived by his brother Tony, wife Yana, stepsons Dev, and Boris. Andy had his funeral and was buried in Russia, near his home, on 12/31.

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  1. Klaus Reimüller

    I will always remember the nights on your dock in Alameda and our motorcycle rides around the bay, So sad you are not with us anymore. I will always remember you. Rest in Peace dear friend.

  2. Chris Turk

    A Man after my own heart, as they say. Too bad we were competitors instead of just friends. But still, we managed to be good friends anyway.
    I will miss Andy. Just doesn’t seem right that he is not around. He deserved at least another 20 years on this Earth. God Bless.

  3. Tom Gosselin

    Good bye and vaya con dios my good friend! I will miss your ever smiling face, your steady stream of humor (good and bad) and “you cant make this shit up” stories, esp as an SFBB attorney. 🙂 We were supposed to grow old together. A giant hole has been ripped open in the universe by the hand of God. Fare thee well Andy. Requiem aeternam. Tom

  4. George Macheda

    Andy was a generous passionate soul who help me get through some ruff times we had many great conversations I will miss him greatly

  5. Clay Emison

    Rest in peace my Friend, I will always remember the good times at the Lake Tahoe Keys Marina back in the day!


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Please allow the family their privacy during this difficult time. If any questions, please don’t hesitate to reach out to me

San Francisco Bay Brand will continue to operate. I’m committed to continue running the company (as Andy already had me doing as the GM/CEO) with respect for what he dedicated most of his life to creating.

In the near future, we will announce a time and place to celebrate his life and remember him as the great friend he was to so many people.

– Doug

Douglas King
San Francisco Bay Brand Inc.
Ocean Nutrition USA
(510) 792-7200 ext. 117